In this video, I’m going to discuss how SEO is changing for B2B marketers, so you can ensure you get found online. Search engine optimization is essential to any business with a website. What’s the point of having a website if no one can find it?
With 94% of B2B buyer journeys starting online, search engine optimization ensures your website ranks highly on search engine pages, helping potential buyers quickly discover your brand.
Prioritize your keywords, understanding just 10-20 precise searches you want to rank highly for and ensure the pages orientated around these keywords are focused on the searcher’s needs.
Once these pages rank highly and gain a large amount of engagement, expand your approach to include a wider set of keywords.
SEO isn’t an all or nothing approach, it’s a careful balance of both machine and human understanding.
SEO continues to evolve as thought leadership sways search engine success.
Organic SEO is usually driven by quantity. Many marketers believe the more pages and blogs featuring specific keywords and effective links, the more their website will dominate a search engine results page.
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