Every day we make 20.000 decisions. Most of them with lightning speed; brain research proves that. The least of them, on the other hand, are rational and well thought through; the behavioral economy shows that. Benedikt Ahlfeld reveals which three decision traps you should certainly avoid and how you can utilize the findings of brain research. Decision-making runs like a golden thread through Benedikt Ahlfeld’s life – decisions that meet his standards hold-no-barred. At the age of 13 you would have found him sitting on the rooftops meditating. Aged 16, with little more than 2 months work experience, he decided for himself to become an entrepreneur. Today, Benedikt enables people and companies to live and work smart by sharing his expertise on the psychology of decision-making.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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