The Rise of FILA: The Resurgence of 90s Sportswear

FILA is currently having a resurgence thanks to a rise in popularity of 90s nostalgia. Everyone has their favorite brand from the 90s. One of my all time favorites is FILA. FILA has had some epic ups and downs. They've gone from endorsing some of the NBA's finest players to being a forgotten 90s cult brand. You may have notice young fashionable people wearing FILA bucket hats with a pair of FILA Disruptors on. This is no mistake. In this video we explore the origin of this 100 year old brand and breakdown why the 90s cult brand is back!

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