Why You Must Be Specific About Your Target Audience

I’m working with a client who’s writing a book, and today we discussed his target audience, how to identify your buyer, and focusing your content so it’s specific to and resonates with the people you truly want to reach.
1.The Bargain Buyer - price driven.
2. The Demanding Buter - perk driven.
3. The Sophisticated Buyer - Knowledge/Information & Credibility driven.
4. The Affluent Buyer - emotions driven; buys what they want no matter the cost.
Be sure to reach out to me directly at info@MeryVieiraBoutique for help identifying and marketing to your target audience.
#buildingpurposefulbrands #targetaudience #targetmarket #smallbusiness #nonprofit #socialenterprise #causemarketing ♠️

Target audience,Buyer persona,Small business,Target market,